Using the Woolworths logo

Subject to prior written approval from Woolworths, you may use the Woolworths or Safeway logo in advertising across the following media:

  • TV (visual and/or voiceover reference to Woolworths/Safeway).
  • Print (magazine and newspaper).
  • Radio.
  • Website.



This form of advertising can be used to highlight the following messages:

  • Promotion of products/brands (including competitions, special offers) with an association to Woolworths (e.g. inclusion of the logo or a voiceover mention of Woolworths).
  • Promotion of Woolworths as a destination for brand or products.
  • Exclusive promotions (e.g. 'Only Available at Woolworths').



How do I access the logo?
To access authorised images and guidelines, visit the Woolworths Logo Library.

You can also download an illustrated example for using the Woolworths logo in your advertising.


Please note:
All promotional requests need to be sent to your relevant Woolworths Business Manager/Department. Marketing will not approve any direct requests. However, for general enquiries, please contact mbaker@woolworths.com.au