Homebrand
Homebrand is the largest Woolworths private label brand.
Exclusive to Woolworths, Homebrand was established more than 30 years ago. Today, it offers Woolworths' customers over 950 product lines. All Homebrand products are sourced either locally or internationally to ensure customers have access to the best possible choice and quality, at affordable and competitive prices.
Homebrand has developed a network of Trade Partners both locally and globally who are certified under the Woolworths Quality Assurance (WQA) program. WQA certification ensures customers benefit from safe, quality products.
Homebrand also offers an excellent supply chain and distribution facilities including international consolidation and logistics – and its success and reputation has been built on principles such as good value, quality and a wide range of products.
It is the Woolworths policy to deal fairly and honestly with all Trade Partners, as detailed in the Fair Trading Policy.
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