In a recent survey, Woolworths Country Style Roast Chicken was voted no.1 for juiciness, aroma and flavour. Find out for yourself and take one home today.

SENSORY EVALUATION OF ROAST CHICKEN MEAT AND SEASONING
J.P. Ralph

An evaluation conducted by
REGENCY TECHNICAL SERVICES, TAFESA REGENCY CAMPUS, DAYS ROAD, REGENCY PARK SA 5010
for
FLAVOUR MAKERS, 91-97 WOODLANDS DRIVE, BRAESIDE VIC 3195
with the assistance of
TAMI McADAM, EDIBLE ARTISTRY, 15 ABERDEEN RD, PRAHRAN VIC
and
JODIE FOSTER, SALES MANAGER, FLAVOUR MAKERS

Summary:
Four (4) varieties of roast chicken meat and seasoning (stuffing) were evaluated for their sensory quality by 133 to 141 consumer panellists. The varieties are listed below:

• Woolworth's Country Style Roast Chicken (Supermarket Deli)
• Coles Roast Chicken (Supermarket Deli)
• BiLo Roast Chicken (Supermarket Deli)
• Red Rooster Roast Chicken (QSR – Quick Service Restaurant)

The panellists were asked to (a) identify the variety of chicken that had the best aroma, appearance, juiciness and flavour and (b) identify the variety of seasoning that had the best appearance, texture and flavour. The overall liking that the panellists had for the chicken and seasoning were also recorded on a 4 point ranking scale. The sensory was performed blind (ie. the products were only identified by code).

The age distribution of panellists was approximately fifty one percent (51%) in the age range 15 to 24 and approximately forty nine percent (49%) were in the age range 25 to 64. Thirty two percent (32%) of the panellists were 40 years or older.

Results Chicken Meat:
A single variety of roast chicken, Woolworth's Country Style Roast Chicken, was preferred significantly more than the other 3 varieties of chicken. The degree of preference that the panellists had for the aroma, juiciness and flavour of sample.
Woolworth's Country Style Roast Chicken was statistically very significant.

Results Seasoning (Stuffing):
Woolworth's seasoning was most preferred in each of the three sensory attributes (appearance, texture and flavour). Next preferred was Coles seasoning. Woolworth's and Coles were preferred significantly more so than the other 2 varieties of seasoning.

*Compared to other major competitors