Woolworths the fresh food people

Fresh Food Suppliers

Did you know?

Woolworths opened its doors 80 years ago. We have operated fresh food stores for 60 of those years after refrigeration technology revolutionised transport and storage.

We take our lead from our customers – we continually change to meet what the consumer wants. Woolworths has changed a lot since we opened our first store in 1924 in Pitt Street, Sydney. However, there is something that hasn't changed: we still work hard to make our customers happy.

Where do people shop for fruit and vegetables?

We know that most Woolworths shoppers also shop at other stores. Woolworths shoppers were asked where they bought fresh fruit and vegetables during the week. Here is where they spent their money:

where people shop

Source: Roy Morgan Supermarket Monitor (Jan-Dec 2007).

Share this page on :

Our Story


Woolworths truck on a country road.

Just how did Woolworths become an Australian household name?

Find out more

Our Brands


Woolworths Select packet of chips.

We offer a range of Woolworths brands to give you more choice.

Find out more

Our Services


Customer at a self serve checkout.

We strive to offer the finest fresh food and best customer service.

Find out more