Fresh Facts

Did you know?

Woolworths opened its doors 85 years ago. We have operated fresh food stores for 65 of those years after refrigeration technology revolutionised transport and storage.

We take our lead from our customers – we continually change to meet what the consumer wants. Woolworths has changed a lot since we opened our first store in 1924 in Pitt Street, Sydney. However, there is something that hasn't changed: we still work hard to make our customers happy.

Where do people shop for fruit and vegetables?

We know that most Woolworths shoppers also shop at other stores. Woolworths shoppers were asked where they bought fresh fruit and vegetables during the week. Here is where they spent their money: