We’re proud to call ourselves The Fresh Food People.

There’s a world of choice to inspire your culinary cuisine across all our supermarkets. And because we know Australians love cooking for friends and family we offer a wide selection of fresh foods catering to all dietary requirements.

You may have noticed that our Fresh products look a little different these days. They’re still the same great quality, but with new look packaging and clear product information. All our Fresh Food brands are tested against strict quality criteria and are endorsed and approved by our Woolworths experts.

As The Fresh Food people, we’re always developing new and innovative products to suit your ever-changing lifestyle. Next time you’re in store, check out what’s new. It’s always inspiring and, of course, always Fresh!