NEW Trolley Tracker app
Stolen shopping trolleys littering suburban streets may become a rarer site as Woolworths launches a new phone app that locates lost trolleys and helps them get back to the nearest supermarket.
In a first by a major retailer, the new Trolley Tracker app will allow local people to instantly report an abandoned Woolworths or BIG W trolley with as little as three taps of their internet-enabled phone.
Trolley Services Australia has developed the new app which will run alongside its already established Trolley Tracker hotline and website. The app uses the phone’s inbuilt GPS systems to locate the position of the trolley.
Head of Woolworths store operations, Ziggy Kwarcinski, said, “This new app is all about making it easier for locals to rid their streets of stolen trolleys.
“It literally takes a few swipes from a smart phone and the exact location of the trolley will be reported to a local Woolworths trolley collection team.”
Once the app is installed on a phone, such as the popular iPhone, and bookmarked reporting a phone is as easy as 1, 2, 3…
- Click on the Trolley Tracker app
- Press the ‘Report a lost trolley’ button
- Confirm location and retailer.
Every time a customer reports an abandoned trolley they go into a draw to win a $1000 reward every month.
“Woolworths was the first retailer to introduce trolley collection teams and a national stolen trolley helpline and now we are the first to harness the power of smart phones to locate and round up lost trolleys,” said Kwarcinski
Woolworths said that the collection and replacement of lost, stolen and abandoned trolleys cost around $50 million annually.
“This is part of our commitment to find ways of minimising the frustration local communities and council experience when stolen trolleys leave the store and clutter up the streets.
“Our experience is that many trolleys aren’t collected because they are remote from established trolley collection routes. The new Trolley Tracker app will work alongside the existing helpline to ensure more abandoned trolleys are reported to stores.”
Trolley Services Australia Managing Director, Chris Ford, said “The new Trolley Tracker app utilises the GPS technology found in most modern phones which allows the location to be pin-pointed so the Woolies’ trolley collection team should have no problem picking up the trolley.”
“The Trolley Tracker app is so effective because it involves no effort on the part of the phone user other than simply activating the app. They really can see, swipe and go.”
Further Information and interviews please contact:
Woolworths: Benedict Brook, Media Relations Manager on 02 8885 1033 or 0429 566 196
Trolley Tracker: Chris Ford, Managing Director on 0411 423 272
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