Woolworths transforms beauty shopping

Customers can say goodbye to bad skin, ratty nails and dull hair with premium brands, a dedicated beauty bar and full time professional beauty consultants in the supermarket for the first time.

The in-store beauty bar will offer free treatments including make overs, skin consultations and mini manicures conducted by professional beauty consultants.  Treatments will run daily from 12pm to 8pm and customers can view the treatment schedule and make appointments in-store.

The department will also offer a huge range of premium professional-quality hair and beauty brands, now available conveniently at the supermarket.

Alex Dower, General Manager of Grocery for Woolworths supermarkets, said, "I am so excited to unveil this innovation in beauty shopping today, our aim is to make Woolworths the new destination for beauty.  We've transformed our Town Hall supermarket to include a full service beauty department where customers can shop for their favourite brands like Bliss, Essie and Model Co. for the first time in an Australian supermarket. 

“In another Australian supermarket first, customers can enjoy free beauty treatments at our dedicated beauty bar.  Whether it’s having your nails done, a skin care consultation, make up trial or simply completing a full beauty shop, we know our customers will love the range and convenience of this new beauty experience. 

“Dedicated Woolworths beauty consultants have also been recruited to offer customers advice and hints and tips on all the latest seasonal and international hair and beauty trends.

"Customers say convenience is the most important thing when shopping for hair and beauty products, followed by range, reliability and value.  The new beauty department is another way we are working to make our customers lives that little bit easier by creating a one-stop-shop for grocery shopping and all their hair and beauty needs. 

“The beauty bar will be a permanent feature at Woolworths Town Hall and we will take feedback from customers to inform how we can expand this concept into other stores,” said Mr Dower.

Woolworths Town Hall will range new professional-quality skin care, self tan, cosmetic and hair care/colour brands including Bliss, Essie, Model Co., L’Oreal Paris, Max Factor, St Tropez, Skin Doctors, Nude by Nature, First Aid and Redken.  Additionally, Model Co. products will soon be available in all Woolworths supermarkets across the country.

The Woolworths beauty bar will offer various beauty treatments including make overs, skin consultations and mini manicures.  Treatments change on a weekly basis and will be conducted by professional beauty consultants from brands including Essie, L'Oreal Paris and Model Co., to name a few. 

Woolworths Town Hall is located on the corner of Park and George Streets, Sydney.

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