Woolworths News

Woolworths brings the supermarket to Darwin desktops

June 21, 2010 

Darwin shoppers may never need to visit a supermarket again with Woolworths announcing the city’s residents will be the first in the Territory to experience its online supermarket service from tomorrow.

“Woolworths.com.au will bring Darwin shoppers fresh delicious food, cheaper prices, cheaper delivery charges and
a personal service,” said Geoff Bell, Woolworths Northern Territory Area Manager.

Customers living in Darwin, Palmerston and the surrounding areas are now able to log onto Woolworths.com.au,
search the supermarket aisles and place their order with deliveries beginning from Tuesday. Uniquely, Woolworths
drivers are happy to go the extra mile and, if requested, will bring the groceries all the way to the customer’s kitchen
bench.

Liquor cannot currently be delivered but is planned to be made available shortly.

“Online shopping started small in Australia but in the past few years we’ve seen a new found appetite for the service
nationwide and so we fully expect it to be welcomed by the web savvy Darwinians,” said Mr Bell.

The retailer is promising a reliable, simple to use service but also cheaper delivery prices than other full sized online
grocery retailers.

To tempt Territorians to give the online shop a test run delivery charges will be waived on all orders.

Mr Bell said that Woolworths.com.au had on average 3,000 specials online each week, the same items to those in
store, as well as cheaper delivery charges than any other full sized online supermarket, “With Woolworths.com.au
having more specials than anyone else and cheaper delivery rates I’m confident customers will see that the savings
they can make shopping online at Woolies will be far from virtual.

“Unlike most other retailers our delivery drivers are happy to try that little bit harder and bring customer's shopping
straight to your kitchen bench rather than leaving it at the door.”

Woolworths.com.au shoppers will be able to use their Woolworths Everyday Rewards cards, including the 4c off a
litre fuel offer, and earn Qantas Frequent Flyer points just like they can in stores.

When customers go online their orders will be sent to an actual Woolworths store in Darwin for dedicated staff to
pick, pack and deliver, said Mr Bell, “Woolworths’ online customers can be confident their food is being picked and
packed from the same shelves and aisles that customers browse through every day.

“Our dedicated team has a mantra, which is if a product isn’t of a high enough quality to be in their own trolley they
won’t put it in yours; making sure customers always get the best quality fresh food.

Mr Bell said experience on the East Coast showed that online grocery shopping served a useful role for many
people, “For busy familles who have trouble fitting in all the kids activities as well as work, and for workers who
never have enough time, Woolworths.com.au is a great way to give someone else all the hassle of shopping for
you.”

Mr Bell also said pensioners and people organising one off big events could benefit from the convenience of
Woolworths.com.au.

“If our customers in the Darwin and Palmerston haven’t thought of taking a trip down the aisles of Woolies from the
comfort of their own home, now’s the time to try it out,” said Mr Bell.

NOTES
• Customers in Darwin, Palmerston and the surrounding areas are now able to browse the aisles and place their orders with
Woolworths.com.au with deliveries starting Tuesday 22 June.
• The Woolworths.com.au delivery area includes all of metropolitan Darwin and Palmerston and extends south east as far as
Humpty Doo and south to Berry Springs. To check service delivery areas customers should log on to Woolworths.com.au and
enter their postcode.
• Woolworths currently provides online shopping to other major capital cities around Australia as well as some major regional
towns.
• Woolworths.com.au offers customers unrivalled flexibility in standard delivery times and prices with a six hour delivery window
costing customers just $5, with four hours at $9 and a tighter two hour window costing $13. These prices will be applicable at
the end of the special introductory offer of free delivery on all orders until 10 July.
• The standard delivery charges are believed to be the cheapest non-promotional prices for any online grocer serving Territory
based on time windows and without any weight restriction.
• Standard prices online have are slightly higher than store prices to take into account the personal service of staff picking and
packing shopping for customers.
• Liquor cannot currently be delivered but is planned to be made available shortly.

One-on-one interviews and photo opportunities are available.

For further information please contact Benedict Brook at the Woolworths Press Office on 02 8885 1033 or 0429
566 196