14hr Lipstick That Won't Weigh You Down Our Superstay 14hr Lipstick is super charged with high voltage colour to make statement bold lips. No dullness, no dragging, just weightless colour that lasts the distance. For Best Results: Apply your lipcolour by starting in the center of your upper lip. Work from the center to the outer edges of your lip, following the contours of your mouth. Then glide across the entire bottom lip.