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L'oreal Paris Preference 1 Superior Blonde Platinum each

Product Details

Les Blondissimes Preference with Hi-Shine Elixir

The new colourist secret

Preference is legendary for its high-quality resistance colour and is now enhanced with a Hi-Shine Elixir. Just drop it into the mix.

Experience Preference premium colour performance: Colour and shine sealed for up to 8 weeks. And indulge yourself in the new fragrance that enriches your colouring process.

Our Expert Advice

“01 is the ultimate extreme blonde. A modern super-transparent, nearly platinum shade. Perfect for women with fair skin and light eyes.”

Chistophe Robin, Colourist Expert for L’Oreal Paris

Complete the look: Our model wears L’Oreal Paris Infallible eyeshadow in Forever Pink and Le rouge lipstick in Ravishing Red.

This colour could lighten better than other Preference shade but it is not a bleach.

If your hair is coloured with a dark shade or warm reflects, this shade is not advised.

This shade cannot be applied after a bleaching.

Single application - two packs may be needed for long hair.

Colour lock conditioner

Enriched with a UV filter and Vitamin E. Use week after week to leave colour lustrous and hair silky-soft.


1062425 - Colourant Gel: Oleic Acid, Aqua / Water, Cocamide Mipa, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2,4-diaminophenoxyethanol HCI, Mea-Laureth Sulfate, Hydroxypropyl BIS(N-Hydroxyethyl-P-Phenylenediamine) HCL, Eugenol, Ammonium Thiolactate, Linalool Isopropanolamine, p-Phenylenediamine, Alpha-Isomethyl Ionone, Resorcinol, EDTA, Citronellol, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C32254/1).
431013 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25,Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C12793/21).
487419 A - Colour Lock Conditioner: Aqua Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparaben, Trideceth-12, Chlorhexidine Dihydrochloride, Camphor Benzalkonium Methosulfate, Limonene, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C18845/3).
1089359 - Hi-Shine Elixir: PPG-5-ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Ethylhexyl Methoxycinnamate (C48976/1).

Disclaimer: For your convenience, Woolworths has provided information relating to products and nutritional information shown on pack copy. However, as ingredients do change from time to time this is only intended as a guide and you should check before consuming. Woolworths is not always the source of product or nutritional information. Woolworths cannot always ensure the accuracy of product information. If you require specific information to assist in your purchasing decision it is recommended you make further enquiries of the manufacturer (see contact details on the packaging) or contact us on 1300 767 969.