Les Blondissimes Preference with Hi-Shine Elixir
The new colourist secret
Preference is legendary for its high-quality resistance colour and is now enhanced with a Hi-Shine Elixir. Just drop it into the mix.
Experience Preference premium colour performance: Colour and shine sealed for up to 8 weeks. And indulge yourself in the new fragrance that enriches your colouring process.
Our Expert Advice
“01 is the ultimate extreme blonde. A modern super-transparent, nearly platinum shade. Perfect for women with fair skin and light eyes.”
Chistophe Robin, Colourist Expert for L’Oreal Paris
Complete the look: Our model wears L’Oreal Paris Infallible eyeshadow in Forever Pink and Le rouge lipstick in Ravishing Red.
This colour could lighten better than other Preference shade but it is not a bleach.
If your hair is coloured with a dark shade or warm reflects, this shade is not advised.
This shade cannot be applied after a bleaching.
Single application - two packs may be needed for long hair.
Colour lock conditioner
Enriched with a UV filter and Vitamin E. Use week after week to leave colour lustrous and hair silky-soft.