Take better* care of your mouth with Colgate Total. Its clinically proven technology has a unique germ fighting system that adheres to your mouth^ to help fight plaque bacteria, non-stop for 12 hours. Colgate Total Charcoal Deep Clean toothpaste reduces the build up of bacteria by up to 90% for a superior deep clean**. Its unique formula, which contains Ultra Micro Charcoal Particles, penetrates deep into hard to reach places. With regular use, Colgate Total Charcoal Deep Clean toothpaste provides the following benefits:
- Prevents Cavities
- Removes plaque
- Fights bacteria for 12 hours
- Prevents tartar build-up
- Strengthens enamel
- Freshens breath
- Protects Gums
*versus a regular fluoride toothpaste
^teeth, tongue, cheels and gums
**vs regular fluoride toothpaste 12 hours after brushing.
Always read the label. Use only as directed. See your dentist if symptoms persist.