And we understand baby's delicate skin loses moisture faster and more easily throughout the day. Johnson's Baby Lotion has been improved to slow down moisture-loss by hydrating skin, locking in moisture and creating a protective barrier to keep moisture in and dryness out. This clinically-proven long-lasting formula continuously protects baby's skin for up to 24 hours, keeping it healthy and baby soft. Massage Johnson's Baby Lotion on your baby and enjoy skin that's healthy feeling and baby soft, always.
Best for baby, best for you.
Mums trust Johnson's. Always Mild & Gentle.