Happy snappers make snappy snackers.
Snap to it!
A pretzel with snap to spare will always be crispier and crunchier, every bag and every bite.
But New York Pretzels perfection doesn't come quickly; it takes a slow and careful baking process in a special oven over an especially long time.
So savour the special tasty hall of fame texture and the richer subtly sweet-and-salty flavour, while admiring the golden brown colour.
Snap loud and snap proud!