Healthier Options
Healthier Options makes it easier to find healthier alternatives as you shop
We know healthier eating is important to our customers, but it can be hard finding suitable products for you and your family as you shop. With our Healthier Options tool, we’ve got you covered.
How does Healthier Options work?
When you view certain products on the Woolworths website, you may notice a Healthier Options window on the page. This window will display products that are similar to and healthier than the one you’re viewing. You then have the option to add these Healthier Options products straight to your cart from the page.
What makes the Healthier Options products displayed ‘healthier’?
Products are considered healthier than the product you’re viewing based on:
- The product’s Health Star Rating, if this is shown on the packaging; or
- The product’s health rating calculated by us using the Health Star Rating calculator, the product’s nutrition information panel and its ingredients list (if a Health Star Rating isn’t shown on the product packaging).
The Healthier Options products displayed will have a Health Star Rating or calculated health rating that's at least ½ a star higher than the product you're viewing.
What products are displayed as Healthier Options?
We select products that are similar to the one you’re viewing and rank them based on the Health Star Rating shown on the packaging or the health rating calculated by us using the Health Star Rating calculator. Healthier Options does not give preference to or have a bias in favour of or against specific brands, including Woolworths’ brands or specific suppliers.
Healthier Options
Frequently Asked Questions
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Please note:
The intent of Healthier Options is not to recommend ‘healthy’ products or show you the ‘healthiest’ product in its category, but instead to give you the option to see products that are considered to be healthier alternative products compared to your original product selection.
Healthier Options products are determined by comparing similar products’ Health Star Ratings that are provided on packaging or the Health Star Rating calculated by us using the nutrition information and ingredients list on the packaging. Woolworths cannot always ensure the accuracy of product information, and ingredients may change from time to time. Woolworths is not always the source of product information, so please ensure that you always check the product packaging or enquire with the manufacturer before consuming to ensure a product is right for your individual needs.
Healthier Options shown to you do not take into account your individual circumstances, health requirements or specific dietary requirements. Healthier Options should not be used, or relied upon, as dietary or medical advice.
The Healthier Options tool is intended to assist with saving you time by identifying potentially suitable healthier food alternatives. It shouldn’t be used as an alternative to tailored dietary or medical advice nor as an alternative to carrying out your own checks. We recommend checking the product packaging or enquiring with the product manufacturer to ensure products are right for your individual needs.
The Health Star Rating system is voluntary, so some products may not display a Health Star Rating on their packaging.
Health Star Rating trademarks are owned by the Commonwealth of Australia. Further information on the Health Star Rating can be found at www.healthstarrating.gov.au