Transitioning to Baxter's Dog Food*

Day 1 and 2 :  25% new food, 75% old food.
Day 3 and 5: 50% new food, 50% old food.
Day 5 and 6: 75% new food, 25% old food.
Day 7 onwards: 100% new food!

We recommend gradually transitioning to this Baxter's recipe to ensure a gentle and safe adjustment for your pet.

*Including existing Baxter's customers

The nutritition they need to live their best life.

We understand that dogs are active and energetic. They deserve the best care and nutrition to satisfy their individual needs. Our recipes are packed with nutrition they need to live their best life, from exciting walks to happy tail wag.

Beagle dog sitting on grass

Complete & balanced dog nutrition

Puppy eating bowl of Baxters

Essential vitamins & minerals support everyday health

Large shiney black dog, sitting on couch next to it's human on a laptop.

Essential fatty acids help support healthy skin and coat.

FAQs

Have the ingredients changed?

To ensure we are providing the best nutrition possible, we have made some minor updates to our recipe.

What are the changes to the recipe?

Baxter's recipe has been enhanced across the entire range to offer better nutrition for your pets. Specifically:

  • Baxter’s Wet Food: The new recipe has been improved with only minimal changes. These improvements include a reduced variation in meat components and a single meat source for some products. Additionally, there is a better inclusion of vegetables, such as sweet potatoes and pumpkin.

  • Baxter’s Dry Food: The new recipe does not contain cereal by-products, with the recipe now exclusively featuring wholegrains and excluding feather meal.

Is the quality still the same?

The quality of the product has been maintained, and the dry food range now offers enhanced  nutrition for your pet by removing the cereal by products and feather meal.

My pet has a sensitive stomach; is the new formula safe for them?

Yes, however, we highly recommend transition feed.

Transitional Feeding? Why is this important?

Transitional feeding is important because,

  • It protects their digestive system. Unlike humans, who eat a variety of different foods every day, pets often eat the same recipe for months or years. Their digestive system produces specific enzymes and good bacteria to break down that specific recipe. A sudden change can overwhelm their system leading to illness such as vomiting, diarrhea, excessive gas and bloating.

  • It prevents food aversion. If a pet eats a new food and immediately feels a bit nauseous or gets an upset tummy, they may associate that feeling with the new food. This can lead to food aversion, where they refuse to eat the new diet even if its much better for them.

  • For better nutrient absorption. A gradual switch allows the gut flora to adapt, ensuring your pet is actually absorbing the vitamins and minerals from the new food rather than it just passing through their system as waste.

Are the feeding guidelines the same or do I need to feed more / less now?

While our feeding guidelines remain the same, we always recommend checking the back of the pack for the most accurate details tailored to the new formula. Every pet is unique, so you need to adjust the amount slightly based on your pet’s activity level, age, and overall condition to keep them at their healthy best.

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