Lower Shelf Prices.
Our commitment to you.

You told us you want more value and expect us to do more to help with the cost of groceries.

So we are making changes that help you fill your basket for less when you shop both in-store and online.

From this Wednesday (14th May) you’ll see lower shelf prices on hundreds of products we know matter to you from our quality Woolworths own brand range as well as many of your favourite branded products.

We’re focused on family favourites - things like Greek Yoghurt, Frozen Berries, Chicken Schnitzel as well as essentials including flour, bread, rice and nappies.

Individually, each lower shelf price might not seem like a dramatic difference but they will add up to real savings.

Families spending $150 on their weekly shop could now save on average around $15 a week when buying Lower Shelf Price products.

Importantly, these products will stay at the new lower shelf price at least until 2026, giving you confidence that you can depend on seeing real change at the checkout every time you shop.

And this is just the beginning.

We are actively working to bring more value across the store, so watch out as hundreds more products have lower shelf prices in the coming weeks and months.

That is our commitment to you.

We know you have a choice of where to shop, so thank you for choosing Woolworths.

Amanda Bardwell
CEO, Woolworths Group