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    FAQs

    Can Woolworths makeup support a full daily beauty routine?

    Yes, a full daily beauty routine is easily achievable with the extensive range of cosmetics at Woolworths and our marketplace, Everyday Market. From primers and foundations for your complexion to perfecting your eye makeup with mascara and eyeshadow palettes, our range of makeup products is curated to support every step of your application, whether you're creating a natural look or a full-glam finish.

    Why is sunscreen important to add to your skincare routine?

    Adding sun protection to your skincare routine is an important part of protecting your skin against the Australian climate. Using a broad-spectrum SPF 50+ daily helps reduce the risk of premature skin ageing and sun damage caused by UVA and UVB rays. Apply sunscreen as the final step of your morning skincare regimen and before applying makeup. And don't forget to reapply throughout the day.

    Does makeup expire?

    Yes, most makeup products have a specific shelf life once opened. In Australia, you can typically find the Period After Opening symbol — a small open jar icon with a number (eg.12M) — on the packaging. This provides a general guide for how many months the product is intended to be used after opening.

    Typical shelf life by product type:

    • Mascara and eyeliner: 3–6 months
    • Liquid foundation and concealer: 6–12 months
    • Lipstick and lip gloss: 12–18 months
    • Powders (blush, bronzer, shadow etc): 24 months
    • Skincare (creams and serums): 6–12 months

    Tip: If it smells different, changes colour or the texture seperates, it's likely time to replace. Please always refer to the specific PAO symbol on your individual product packaging.

    How to clean your makeup brushes

    The best way to clean your makeup brushes and tools is to wash them every 1–2 weeks using a gentle face cleanser or mild shampoo with lukewarm water. Rinse brush bristles until the water runs clear, then reshape them and lay the brush flat to air-dry. This routine reduces bacteria build-up for a more hygienic makeup application. 

    How to build your hair care routine

    To build an effective hair care routine, start by selecting a shampoo and conditioner tailored to your specific hair type, such as oily, dry, or colour-treated. Supplement with weekly hair treatments for deeper nourishment, and use a heat protectant spray when using styling tools, such as hair straighteners, to help maintain hair strength.