How Brands Grow

Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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All returns must be started within 30 days of delivery. We kindly request that you don’t try to return the item without letting us know as every situation can be resolved differently.

Damaged, defective or incorrect items

Sometimes items are damaged during delivery, or have manufacturing defects. If this is the case or you have received an incorrect item, get in touch with us as soon as possible and we will do our best to fix as soon as we know. Visit our contact page to send a query.

Change of mind returns

Change of mind returns are accepted within 30 days of delivery for most items in resellable and unopened condition. Most items are eligible for free returns however each item in your order may have a different return policy. Some items cannot be returned due to change of mind.

To check the return policy for your item look on each item page for the returns section. Please note that the few items that are not eligible for free returns may incur a re-stocking fee in addition to having to pay for shipping to return the item.