Samsung 55" The Serif QLED 4K Smart TV (New) (55", White)

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

* Actual product may differ from image shown. Please see our product gallery.

Place the Serif virtually anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

* Image simulated. Cable not shown.

The iconic "I" shaped design presents a bold look that's certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.

* Image simulated. Cable not shown.

Samsung's Quantum Dot technology delivers our finest picture*. With 100% colour volume, Quantum Dot takes light and turns it into breathtaking colours that stay true at almost any level of brightness.**

* Compared to previous Samsung Smart TV.
** Available on HDR content only. Colour volume testing is capable of producing results greater than 100%. Q-series models produce more than 100% colour volume when tested using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by an independent third party.

The Serif offers an incredible listening and viewing experience with an integrated 4 Ch audio system that fills your room with vibrant audio.

* Sound effect may vary depending on content and environmental characteristics (including ceiling).

Explore endless entertainment with your favourite apps in one place. With automated content curation you can spend less time searching and more time streaming the movies, games and shows you love.*

* Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice.
Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV - it's a work of art.

When you're not watching your Samsung TV, Ambient Mode allows you to turn the blank screen into a beautiful display, personalised to your space and style.*

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

Keep your coffee table clutter-free with Samsung's SolarCell One Remote for easy control of your compatible devices.* Partly made with recycled plastics** and powered by sunlight and indoor lighting, you'll never need disposable batteries again.***

* Compatible only with selected devices. Please see
samsung.com/au/oneremote
** The plastic part of our one Remote Control contains at least 24% post-consumer recycled plastic materials.
*** To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight. Alternatively, you can charge it using a USB-C cable. To check the remaining the battery level of the remote control, refer to the settings on your TV Menu.

Experience stunning detail and incredible colour - with less distractions. The Anti Glare Matte Display Film uses a sophisticated embossed design to minimise glare and reflection. It spectacularly scatters and absorbs light across the screen, so you can enjoy stunning picture quality day or night.*

* Picture quality will vary depending on room conditions and lighting. Some glare may still be present depending on the location of installation. Image simulated for illustrative purposes.

See fast-moving scenes with minimal blur and judder so that you have a sharper and smoother viewing experience watching live sports and action movies.*

* Viewing experience may vary according to types of content and format. Not available on 43".

Enjoy the brilliant beauty of our 4K QLED TV. The intelligent Quantum Processor can power and upscale your content up to 4K to help it look its best.*

* Viewing experience may vary according to the type of content, format and source. Upscaling may not apply to PC connection and Game Mode.

Adaptive Picture technology automatically adjusts your screen's brightness levels to suit the room you're watching it in. And because it helps optimise content, you can be sure your favourite shows are always looking incredible.*

* Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. Cable not shown.

Whatever's happening on movie night, Active Voice Amplifier helps ensure you rarely miss a word. It analyses noise levels in your room and amplifies the dialogue, so that even if the dog's barking or the kids are arguing, you can hear every word.*

* Performance may vary depending on installation environment and surroundings.

Control your compatible Samsung and third-party devices through your Samsung smart TV. Monitor your electricity usage, control your lighting, be notified when your washing is finished, or view your home cameras from your couch. Designed to make your life easier, more secure, and more connected.*

* Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit
samsung.com/au/apps/smartthings
for a list of current compatible devices.

With Apple AirPlay built into The Serif, you can effortlessly stream the movies and shows on your iPhone, iPad or Mac to the TV screen.*

* Feature is available on Apple devices supporting Apple AirPlay with IOS 12.3 or macOS 10.14.5 or later. To use Apple AirPlay, make sure Menu > Settings > All Settings > Connection > Apple AirPlay Settings is enabled. TV and Apple devices should be on the same Wi-Fi network to use AirPlay.

Control your TV using a voice assistant. Just ask to search for action movies, play your favourite music, change the volume, check the weather or control connected smart home devices.*

* Content services are subject to change without notice. Not all languages are recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby or Alexa. Internet connection and SmartThings app required. Data usage and subscription fees may apply.

No need to pay for another subscription, enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering news, sports, entertainment and more. All you need is an Internet connection.

* Ad-supported streaming service with content subject to change without notice.

Simply tag your eligible smartphone to the top of the Serif to connect wirelessly via Bluetooth and stream your music and podcasts to the TV's powerful speakers for an enhanced listening experience.*

* This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.

Watch what's on your TV and your compatible mobile on the same screen at the same time. Whether it's live stats for sports or video guides for games, simply connect your phone and multi-screen with up to 2 displays simultaneously.*

* Feature is available on Windows 10, Android 6.0 and higher mobile devices that support Multi View. Requires Samsung account.

Watch, Search & Discover 30+ Channels of Live & On Demand TV. All in the one place. All for FREE! No charges, fees or contracts. Access free Movies, Drama, Sport, Family entertainment & more from Australian free-to-air channels ABC, SBS, 7, 9 & 10 using your Samsung TV remote.*

* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Available programs are subject to change without notice.
Freeview.com.au

Easily manage your daily activities from your TV. Access apps and services such as Workspace where you can work from the big screen by connecting your compatible PC, mobile or laptop and the Workout Tracker where you can get fit with your real-time exercise data on screen during your home workout.*

* Workspace HQ is compatible with certain PC and mobile devices. Easy Connection app requires Windows 10 OS. Samsung DeX is supported on selected Galaxy, Note, and Tab devices running Android 6.0 ↑. Requires a compatible keyboard, mouse and Samsung account. Workout Tracker available from March 2024 on Galaxy Watch 4 ↑ Requires Samsung account.

The free support service that helps keep your Samsung TV switched on. Providing benefits and assistance so that you can get the best out of your Samsung TV.*

* T&Cs apply. The Offer is only available to Eligible Products above 41 inches which are located within Metropolitan areas in Australia. For more information visit:
samsung.com/au/samsung-care/tc

Feel at ease with a multi-layered security solution which helps to shield your data. Even Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protect it from harmful attacks.*

* Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.

Samsung Upcycle Packaging can be creatively upcycled into useful household items instead of being disposed.*

* May vary according to model, screen size, region and product production year.

Experience content with ease and accessibility thanks to Samsung's visual aid solutions, including Eye Comfort Mode, and Voice Guide. Learn more about Samsung's Accessibility below.

Visit:
samsung.com/au/sustainability/accessibility/vision/#vision-tv
* Compared to standard settings. Intended for general wellness purposes only. Not intended for use in detection, diagnosis, treatment of any health or medical condition. Please consult a health or medical professional for advice.