Samsung 55" The Frame 4K Vision AI Smart TV (New) (55", Black)

Elegantly minimal and modern, The Frame TV installs near flush to the wall like an actual picture frame, allowing it to blend beautifully into your home.*

*Cable not shown. Customisable Frames sold separately and subject to availability.

The Frame can be customised to match the style of your home. With a choice of colour options and bezel shapes, you can find the perfect complement to your space and watch your TV seamlessly blend in.*

*Customisable Frames sold separately and subject to availability.

Set The Frame to your preferred height with the Height Adjustable Stand. You can raise it up to make room for a soundbar and other devices.*

*Soundbar sold separately. The product may differ from image depending on the Soundbar model. The height adjustment range is 25 mm. Detailed dimensions can be found in the specifications. (Set Size with Stand, Set Size without Stand.)
Image depicts The Frame 85"" model.

Transform The Frame into art when you're not watching TV. Find the right piece to display from the Samsung Art Store's wide selection of artwork from renowned galleries.*

*Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and colour tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy the same pristine look regardless of the lighting in your room.*

*Brightness sensor performance may vary depending on the ambient brightness level. Brightness sensor may not operate well in an environment over 1000 lux.

With a motion sensor, The Frame detects when you've entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to help save energy.*

*Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition.

Customise The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colours to find the combination that makes your art look more realistic.*

*Requires SmartThings app download and installation to upload personal photos to The Frame via compatible Samsung mobile device. SmartThings app Android 9.0 or higher. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.

Exhibit your personal photography or family portraits on the big screen. Just upload the pictures to The Frame via your compatible Samsung smartphone or USB drive.*

*Requires SmartThings app download and installation to upload personal photos to The Frame via compatible Samsung mobile device. SmartThings app Android 9.0 or higher. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.

Enjoy lifelike QLED picture quality when TV is on, appreciate gallery like art picture when it's off.

Display your artwork to a gallery standard. The Anti Glare Matte Display spectacularly scatters light to help create a premium matte finish that looks almost as good as a real canvas whilst reducing distractions when you're watching TV.*

*Cable not shown. Customisable Frames sold separately and subject to availability.
*The LS03F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 - Exp. 31/12/2025.

Meet fully authentic colour representation, validated by PANTONE. The Frame reproduces the rich and diverse colours you would expect to see in gallery lighting, made to look realistic with the matte texture of the canvas.*

*Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture.
*(Error within ΔE ≤ 3.0 level that a person cannot feel colour difference).
*Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

Experience the full power in every image. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and details that always shine through.*

*Compared to SDR content on previous Samsung TV models. The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Keep your coffee table clutter-free with Samsung's SolarCell One Remote for easy control of your compatible devices.* Powered by sunlight and indoor lighting, you'll never need disposable batteries again.**

*Compatible only with selected devices. Please see samsung.com/au/oneremote.
**To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight. Alternatively, you can charge it using a USB-C cable. To check the remaining the battery level of the remote control, refer to the settings on your TV Menu.

Enjoy new features with Samsung's Vision AI, now in The Frame. This next level intelligence allows your TV to better recognise and adjust to your needs, delivering a variety of new opportunities for entertainment.

This processor uses the power of 20 AI neural networks to optimise picture and sound quality. The result is superb performance, whether you're watching streaming services, playing your favourite video games or watching live sports.*

*Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Simply choose the keywords that capture the ambiance you want to get, and let the Generative Wallpaper work its magic. The AI will provide stunning images that beautifully fits your selection. Share the joy of making your own visual experience with your loved ones and effortlessly change your home's atmosphere, no matter the occasion.*

*Customisable Frames sold separately and subject to availability.
*Requires internet connection and Samsung Account. Number of daily attempts may be limited.

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.*

*Performance may vary depending on installation environment and surroundings.

Watch, Search & Discover 30+ Channels of Live & On Demand TV. All in the one place. All for FREE! No charges, fees or contracts. Access free Movies, Drama, Sport, Family entertainment & more from Australian free-to-air channels ABC, SBS, 7, 9 & 10 using your Samsung TV remote.*
Freeview.com.au↗
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* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Available programs are subject to change without notice.