A fragrant, volumizing shampoo Infused with Caffeine & Ginseng to stimulate the scalp & hair follicle growth Harnesses unique Opti-PLEX(TM) technology to strengthen hair from the inside out for touchably soft fullness Features FragranceFuse(TM) technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours Locks color from fading for 33 washes Leaves hair feeling airy & instantly more voluminous all day long
