Samsung 98" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026) (98", Black)

With a sleek, modern design, The Frame is a masterpiece in itself. Designed to sit flush to the wall & created with a built in connection solution. It's never been easier to keep your space looking minimalist.

Not all screens are made equal, some are designed to disappear. The best mix of a big screen that transforms into your own private gallery, bringing breathtaking depth to curated collections, while also providing a cinematic backdrop for movies and everyday viewing.

The Frame's customisable magnetic bezels snap on in seconds and give your TV the look of a true picture frame. The Amber Brown bezel is included in the box with The Frame 98"

Set The Frame to your preferred height with the Height Adjustable Stand. You can raise it up to make room for a soundbar and other devices.*

Expand your creative palate with ease and convenience. Explore expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery, it's your personal gateway to a world of creativity and inspiration.*

The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification*. Powered by our most advanced Glare Free technology*, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.*

Samsung Vision AI Companion acts as a private guide for The Frame, helping you quickly find artworks that match your personal taste. By understanding on-screen context and style preferences, it curates art and inspiration with ease - making discovery faster, simpler and uniquely yours.

Find the artwork you want on The Frame with simple voice commands. Simply say the artist or style, and Bixby brings up matching pieces instantly. No typing or menus - just clear, precise voice search that helps you discover the right art, faster.

Easily take control and quickly access and navigate settings that can take your game to the next level from the Game Bar.*