Next, choose a time

Product Details

Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test.

NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test

Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).

Preference Vivid Colours is available in 7 fashion inspired shades. Shade Dark Purple was inspired by the mysterious purple mist that take over the canals in Venice, during the night. Create your own look with this vivid Dark Purple colour.

Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.

High impact vivid colours

Formula is infused with a blend of powerful pure dyes selected by hair colour experts for ultra-vibrant colours.

Achieve up to 3X shinier hair with light reflecting dyes and a luminous colour full of reflects. *Instrumental test

Up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).

Available in 7 high impact, bold fashion colours.

Ingredients

1242522- Colourant Gel: AQUA WATER ALCOHOL DENAT. PEG-4RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 5-AMINO-6-CHLORO-o-CRESOL OLEYL ALCOHOL 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM THIOLACTATE EDTA ERYTHORBIC ACID PARFUM FRAGRANCE. (F.I.L. Z2817171).1190015- Developer Cream: AQUA WATER HYDROGEN PEROXIDE CETEARYLALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. (F.I.L. C2023212).1217043 A- Shine Protect Conditioner: AQUA WATER CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA CANDELILLAWAX AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL TOCOPHERYL ACETATE SODIUM PCA PHENOXYET
Disclaimer:
Woolworths provides general product information such as allergen and nutritional information, country of origin and product packaging for your convenience. This information is intended as a guide only, including because products change from time to time. Please read product labels before consuming. For therapeutic goods, always read the label and follow the directions for use on pack. If you require specific information to assist with your purchasing decision, we recommend that you contact the manufacturer via the contact details on the packaging or call us on 1300 767 969. Product ratings and reviews are taken from various sources including bunch.woolworths.com.au and Bazaarvoice. Woolworths does not represent or warrant the accuracy of any statements, claims or opinions made in product ratings and reviews.