It is definitely not Gravox. I’m not adverse to instant tinned Gravy, and usually buy Gravox. I figured I’d give this a try to go with my roast lamb as we are huge gravy fans and my usual wasn’t on special. A huge plus was that it is gluten free too. Found near the dried herbs and spices, this product was easy to locate. The different coloured labels for various flavours made identification easy, and naturally this traditional flavour was in a tin with light brown label. The lid was simple to open with a spoon and was sealed with a foil seal for freshness, that was easy to puncture and peel. Very easy to prepare, literally spoon out the powder, add hot water and stir, this product makes for a quick and delicious addition to any meal and/or vegetable meal; And perfect for the Sunday roast! I was very impressed with the consistency of this gravy. It was smooth, thick and looked glossy and rich. I found I had to add slightly more water as it thickened quite a lot on stirring, but it would definitely be a case of adding more/less water based on your gravy thickness preference. Note that I never measure spoonfuls of powder/mls of water, I just spoon, pour and stir. However, taste wise it just didn’t live up to my expectations, especially when compared to Gravox. It wasn’t as flavoursome as it looked and almost tasted watery, even though it was thick. It was quite salty, which is saying something since I LOVE salt. It tasted artificial/powdery with a strange aftertaste and left my teeth feeling furry. It wasn’t inedible but it wasn’t brilliant, and I definitely won’t be buying it again. Sorry, Woolies, in this instance I’ll be returning to Gravox.