Dare to colour with L'Oral Paris Preference! Preference offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.
A cool blonde tone that is extremely luminous. Preference is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.
Intense Vibrant Colour
Colour Lock Conditioner
Stays Luminous For Up To 8 Weeks
Perfect grey coverage
Enriched with a UV filter and Vitamin E