Next, choose a time

L'oreal Paris Preference 9.1 Viking Light Ash Blonde Each

kg
Average product rating is 4.3 out of 5.

Product Details

Dare to colour with L'Oral Paris Preference! Preference offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.

A cool blonde tone that is extremely luminous. Preference is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.

Intense Vibrant Colour

Colour Lock Conditioner

Stays Luminous For Up To 8 Weeks

Perfect grey coverage

Enriched with a UV filter and Vitamin E

Ingredients

Colourant Gel:
AQUA /WATER • TRIDECETH-2 CARBOXAMIDE MEA • PROPYLENE GLYCOL • HEXYLENE GLYCOL • PEG-2
OLEAMINE • POLYGLYCERYL-4 OLEYL ETHER • OLEYL ALCOHOL • ALCOHOL DENAT. • AMMONIUM
HYDROXIDE • POLYGLYCERYL-2 OLEYL ETHER • OLEIC ACID • SODIUM DIETHYLAMINOPROPYL
COCOASPARTAMIDE • 2,4-DIAMINOPHENOXYETHANOL HCL • m-AMINOPHENOL • SODIUM
METABISULFITE • HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL •
HYDROXYBENZOMORPHOLINE • AMMONIUM ACETATE • p-PHENYLENEDIAMINE • RESORCINOL • EDTA
• ERYTHORBIC ACID • PARFUM / FRAGRANCE.

Developer Cream
AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2
CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE •
TETRASODIUM PYROPHOSPHATE • GLYCERIN.

Shine Protect Condtioner
AQUA /WATER • TRIDECETH-2 CARBOXAMIDE MEA • PROPYLENE GLYCOL • HEXYLENE GLYCOL • PEG-2
OLEAMINE • POLYGLYCERYL-4 OLEYL ETHER • OLEYL ALCOHOL • ALCOHOL DENAT. • POLYGLYCERYL-2
OLEYL ETHER • AMMONIUM HYDROXIDE • OLEIC ACID • SODIUM DIETHYLAMINOPROPYL
COCOASPARTAMIDE • p-PHENYLENEDIAMINE • 2,4-DIAMINOPHENOXYETHANOL HCL • m-AMINOPHENOL
• HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • AMMONIUM ACETATE •
AMMONIUM THIOLACTATE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • RESORCINOL
• EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE.

Shine Oil
PPG-5-CETETH-20 • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • PARFUM / FRAGRANCE •
COCOS NUCIFERA OIL / COCONUT OIL • TOCOPHEROL • CAMELLIA OLEIFERA SEED OIL

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Directions

1. Pour the gel colourant into the developer Crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.
Disclaimer:
Woolworths provides general product information such as nutritional information, country of origin and product packaging for your convenience. This information is intended as a guide only, including because products change from time to time. Please read product labels before consuming. For therapeutic goods, always read the label and follow the directions for use on pack. If you require specific information to assist with your purchasing decision, we recommend that you contact the manufacturer via the contact details on the packaging or call us on 1300 767 969. Product ratings and reviews are taken from various sources including bunch.woolworths.com.au and Bazaarvoice. Woolworths does not represent or warrant the accuracy of any statements, claims or opinions made in product ratings and reviews.