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Product Details

Colgate Advanced Whitening Purple Toothpaste is made with colour correcting technology for whiter teeth in 7 days*!

Inspired by the colour science of purple shampoos, meet Colgate Advanced Whitening Purple Toothpaste. Our colour correcting technology helps to neutralise the yellow tones in your teeth for a brighter smile! The formula has a stain protection system to help prevent new stains plus daily anticavity protection to give you whiter teeth in 7 days*! Don't miss out on the hottest oral beauty trend and try Colgate Advanced Whitening Purple Toothpaste.

- Colour correcting technology
- Whiter teeth in 7 days*
- Gentle for daily use
- Freshens breath
- Daily anticavity protection

Colgate Advanced Whitening Purple toothpaste is also sugar free, vegan and gluten free.

Boxed Contents: 1 x Purple Toothpaste
Size: 120g

Made in a recyclable tube and carton. Remove cap before recycling.

*helps to reduce surface stains when brushing twice daily

WHITER TEETH IN 7 DAYS: Use Colgate Advanced Whitening purple toothpaste for whiter teeth in 7 days, when brushing twice daily, help to reduce surface stains.

PURPLE COLOUR CORRECTING TECHNOLOGY: helps to neutralise the yellow tones in your teeth for a brighter smile.

STAIN PROTECTION: Formula helps to prevent new stains.

CAVITY PROTECTION: daily anticavity protection.

"ENAMEL SAFE: The colour corrector toothpaste for daily whitening is safe for your enamel "


Water, Sorbitol, Hydrated Silica, PEG-12, Sodium L,auryl Sulfate, Flavour, Cellulose Gum, Potassium H,ydroxide, Tetrasodium Pyrophosphate, Phosphoric Ac,id, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium,Saccharin, Sodium Flouride, Hydroxypropyl Methylc,e

Health and Product Warnings

Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste.
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