Not a fan...at all! I have only been a maple syrup eater for a few years, after having it in a cafe. Until then I never really had a sweet tooth. I started out with Queen's and when I saw this one at a much better price, I purchased it expecting it to taste similiar, if not identical. Despite the fact that it is 100% maple syrup, I did not like it all. I can't really say why, except that it tasted nothing like Queen's. I will not buy again. I wait for Queen's to come on special and stock up.