Family Staple... Child Approved! Ahhh bread. That family staple that just NEEDS to be on hand at all times. Essential for that morning breakfast toast, school sandwiches, toasted sandwichesfor a lazy weeknight dinner and after-school-I’m-STARVING toast with peanut butter for Miss 8. Like many parents, I have struggled to get my munchkins to eat anything other than highly processed less-than-desirable white bread (yes, Miss 8, I’m looking at you!) Thank you, Woolworths for the magic solution to my problem! Both Mr 1 and Miss 8 eat this smooth, grain-free wholemeal bread happily and without complaint. This bread is soft and delicious! The slices are a generous size, which is great as there is nothing worse than a sandwich that is too small to hold a cheese slice. The crusts are not too hard or chewy either, which is great for little people who try to avoid eating them at all costs. It keeps its freshness quite well (although in my household, it doesn’t last more than a few days anyway). It also freezes and defrosts beautifully. $2.20 for a 700g loaf is excellent value for money and budget friendly (particularly when you compare it to the very similar Wonder White Smooth Wholegrain which is $3.40 for 700g) Made in Australia from at least 90% Australian ingredients No added sugar No artificial colours, flavours or preservatives Packaging that can be returned to store to be recycled This is now the only bread that you will find peeking out of my shopping trolley. It is a winner!