Pride is more than just litter — it's a return to instinct. Made with Australian-sourced bentonite clay, our Natural Clumping Mineral Litter supports your cat’s innate behaviours with a clean, raw simplicity they instinctively trust. Crafted with care for sensitive cats and owners and produced with reduced emissions, Pride is grounded in primal senses—real, raw, and inspired by cats.Superior odour controlStrong clumping performance Fast absorbing & long lastingNon-tracking litterNatural and non-toxicAt PRIDE, we celebrate the unique spirit of every cat, crafting products that not only honour their independent nature but also allow them to thrive as nature intended. By respecting their innate needs and providing thoughtful, purposeful products, we help cats live healthier, happier lives while deepening the bond they share with the humans who adore them.Hygiene and Health Warning: For optimal personal hygiene, it is recommended to wear rubber gloves when handling soiled cat litter and clean the litter box regularly with warm water and a mild detergent to keep it fresh and clean. Always wash your hands thoroughly afterward. Individuals with weakened immune systems and pregnant women should exercise additional caution. Cat faeces may contain a parasite that can cause toxoplasmosis, a condition that can pose serious health risks.
