Tasty and easy to drink. Sweet strawberry taste, it really reminds me of Nesquik.Well it pretty much is like Nesquik but ready to go.I think the sugar content is about twice the amount you would be consuming in a regular full fat glass of milk.Not a bad way of getting some extra calcium into fussy kids that don't like drinking plain milk or don't eat much cheese etc.I did buy some fruit juice recently (Golden Circle Apple Mango juice with no added sugar)..... so I thought I'd compare the sugar content.The sugar content in the fruit juice is only a fraction more (11.3/100 compared to the strawberry milk 10.6/100). Of course the calories in the strawberry milk are far greater though, so I guess it's not ideal for someone who is on a low fat diet.In saying that the milk is almost all gone and the fruit juice is still half full even though it was purchased before the milk! My kids don't tend to drink soft drinks, fruit juices or plain milk that often, obviously this was a hit. Will have to buy more along with some frozen berries and make some berry smoothies I think!